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Taking the benefits of Tax Incentive Laws, Cristália Group supports and sponsors initiatives of social inclusion, culture, and sports to engage the communities surrounding our facilities. Also, the company encourages culture production by supporting some of the greatest shows that are being performed in the country.

The company also collaborates with entities bonded to Itapira Municipal Councils on Children and Elderly Rights by means of the Municipal Funds to this end.

Measurable impact


Every year, over 20 thousand people are directly impacted by projects supported by the company. We believe that culture and sports bring people close together, provide guidance, and change lives.

For project presentations and submissions, please send an email to projetosculturaiseesportivos@cristalia.com.br.

Here are some of these projects:

  • 2018
    Projetos Sociais

    Taking advantage of the Federal Sports Incentive Law, 360 7-15 year-old children and adolescents studying at public schools of Itapira have free soccer, futsal, volleyball, and basketball classes.
    This project started in 2012, and counts on the supervision of Physical Education professors and interns. Also, a Social Worker and a Psychologist support the project by working with attendees' families.

  • Another important role played by Sports Are Health project refers to Itapira's Cahek institute, which, since 2002, has been supporting visually impaired citizens of all ages. By means of adjusted physical activities, the initiative aims to enhance their independence in performing daily activities.

  • Projetos Sociais

    Through futsal, basketball, and handball classes, this project serves about 100 6-15 year-old children and adolescents. The initiative is leveraged by São Paulo State's Sports Incentive Law – PIE, and the activities take place at SEPIN – Children & Adolescents Protection Service, in Itapira.

  • Projetos Sociais

    Also leveraged by PIE, this project supports 110 7-17 year-old attendees at no cost. At two sites (SEPIN and Centro de Treinamento Aurélio Miguel), weekly 1-hour duration classes are delivered by qualified taekwondo teachers.
    All students receive, also at no cost, the uniforms (dobok and t-shirt) and the belts as they graduate on each level.

  • Projetos Sociais

    In this project, 150 8-15 year-old public school students receive three 3-hour classes every week. Supervised by Physical Education teachers, they practice 4x100 relay, 50-m and 100-m races, long jump, shot put, discus, and mini-marathon.
    One of the main purposes of this activity is to support students' health and social interaction by means of pedagogic activities and discipline appreciation, respect to rules, and team spirit.
    All students receive uniforms (t-shirt, shorts, sweats, and tennis shoes). This project is leveraged by São Paulo State's Sports Incentive Law.

  • Projetos Sociais

    Leveraged by Federal Law PRONAS/PCD, this project serves 50 students from São Paulo. The purpose is to include mentally impaired people, especially those with Down syndrome, into society through karate practice.
    Two 1-hour classes a week are delivered free of charge. All students receive uniforms and are coached by qualified teachers and by the management team.

  • Projetos Sociais

    Leveraged by Rouanet Law, this initiative provides free-of-charge music education to approximately 900 students older than 4.
    Divided into 13 segments, the project provides wind and percussion instruments, guitar, and choir classes. With this sponsoring, the centennial band also performs concerts and shows, in addition to hiring music teachers and buying equipment and musical instruments.

  • Projetos Sociais

    Leveraged by Rouanet Law and Proac, Cristália supports this initiative with music education as percussion, string, wind instruments, as well as piano and choir classes, in addition to concert performances of the groups in Itapira and surroundings. Over 400 4-60 year-old students are benefited by the project.

  • Introduced in March 2018, this project supports body-related and social inclusion activities through free-of-charge classical ballet workshops. Leveraged by Rouanet Law, it serves 200 7-17 year-old attendees.
    In three segments, each group has two 1-hour morning or afternoon classes a week.
    This project is also open to all members of the community.

  • Projetos Sociais

    With the purpose of bringing entertainment to patients and their caregivers, hospital staff and physicians by means of arts and culture, Cristália supports the "Dancing in Hospitals" project, leveraged by Rouanet Law for Cultural Incentive. The project is co-operated by one of the most renowned dance companies in the country, the Cisne Negro Cia de Dança.
    For 2018, 12 activities are anticipated, including performances in São Paulo state cities. In 2017, 12 performances were carried out, including at AACD, Hospital Samaritano, Hospital Cruz Azul, and Santa Casa de São Paulo.

    • 2017
      Projetos Sociais

      During the whole month of January 2017, Cristália co-sponsored the 6th Arena Kids Project: "Move your body, make exercises. Make it a different Summer", in São Vicente, at Itararé beach, on São Paulo state shore. Over a 3,000 m2 area, a number of leisure and sports activities are available. This event is one of the main attractions of the season in the city.

    • Projetos Sociais

      Soccer, Futsal, Volley, and Basketball classes. The project benefits 360 7 - 17 year-old students from Itapira.

    • Projetos Sociais

      Futsal, Basketball, and Handball classes for 120 6-15 year-old SEPIN students from Itapira.

    • Projetos Sociais

      Taekwondo classes at two different centers (SEPIN and Aurélio Miguel Training Center), which benefit 110 7-17 year-old students from Itapira.

    • Projetos Sociais

      Project benefitting 150 8-15 year-old students from public schools of Itapira.

    • Projetos Sociais

      Inclusion of mentally handicapped and socially vulnerable individuals into society through karate classes. Three hundred 6-60 year-old students attend the activities in São Paulo, and ABC region.

    • Projetos Sociais

      Wind instruments, drums/percussion, and guitar classes. The project benefits 200 students above the age of 8.

    • Projetos Sociais

      Music introduction classes for 4-18 year-old children. About 700 children and teenagers are benefitted by the initiative.

    • Projetos Sociais

      Music introduction classes for percussion, strings, piano, wind instruments and choir to over 300 students older than 4.

    • Projetos Sociais

      Targeting to bring arts and culture as an entertainment to patients and their caregivers, hospital staff and physicians, Cristália supports the "Dancing in Hospitals" project.

    • 2016
      Projetos Sociais

      With the purpose of strengthening the idea that culture is good for health, Cristália sponsored the musical show "Gilberto Gil, Aquele Abraço" in May, 2016. The show was a tribute to the 50-year career of one of the greatest Brazilian music artists. The show was staged by using his own work– alternating singing and speaking parts – and played by eight acting multi-instrumentalist musicians.

    • Projetos Sociais

      Reinforcing Cristália's commitment with fostering access to culture and arts, the Company sponsored with the funds granted by Culture Incentive Law, in September 2016, the theater play "Accidental Death of an Anarchist", directed by Hugo Coelho.

    • Projetos Sociais

      Targeting to bring arts and culture as an entertainment to patients and their caregivers, hospital staff and physicians, Cristália took the project "Dancing in Hospitals" to 11 hospitals and a single publicly open session at Vila Madalena neighborhood. Sessions were available from April to October/ 2016.

    • Projetos Sociais

      In December/ 2016, the Dance Company 'Cisne Negro' performed the 33rd season of The Nutcracker. The ballet was sponsored by Cristália, and, for some of the sessions held in São Paulo, the Company invited customers, partners, and the media to watch the show.

    • 2015
      Projetos Sociais

      Cristália invited 1100 people to a special evening to watch The Nutcracker ballet, staged at Teatro Alfa, in Santo Amaro neighborhood, São Paulo (SP).
      Event: On December 15th, physicians and other healthcare professionals get together to watch the classic Christmas play, which tells the story of Clara and her Nutcracker doll – a present given by her Godfather, the wizard Drosselmeyer – through a magical journey from the Snow Kingdom through the Kingdom of Sweets, after fighting a cruel battle against Mouse King and its army.

    • Projetos Sociais

      Formed in 1909, Itapira's Banda Lira is one of the longest-lasting bands still performing in the country. Since it was formed, the band provides services to Itapira communities, meeting its social purpose of teaching music to communities. The "Music School" project, which is sponsored by Cristália, provides initiatives focused on basic, intermediate, and advanced education in music for approximately 400 children, teenagers, and adults in a decentralized manner, at no cost.
      The initiative also democratizes access to instrumental music, with musical concerts.

    • Projetos Sociais

      The project serves 360 children and adolescents aged 7 to 17 years attending public schools in Itapira. The project offers, at no cost, soccer, volleyball, basketball, and futsal classes. During the activities, each student is followed by a physical education professional, in addition to social work and psychology services provided to students and their families.
      The project is also supported by the Municipal Departments of Sports and Leisure, Education, and Social Support of Itapira City.

    • Projetos Sociais

      A free-of-charge sports event that occurred in Itapira, with more than 1200 participants. Sponsored by Cristália and supported by the Municipal Authority, the purpose of the event was to strengthen social responsibility activities by bringing employees, their families, and the general population closer together. In addition to the run and walk, booths were available for checking blood pressure, blood sugar levels, physical tests, zumba classes and musical concerts.

    • Projetos Sociais

      Established on December 18th, 1965, SEPIN is a non-profitable organization from Itapira, which provides care to low-income children, adolescents, and their families.
      Life & Sports project encourages children to practice sports in a healthy manner as an extracurricular activity by supporting inclusion and cultural enrichment through sports.
      Futsal, basketball, and handball classes are given to 120 children and teenagers aged between 6 and 15 years.

    • Projetos Sociais

      A theater play for children, addressing citizenship development and awareness-raising through art and discussing about the dangers of dengue fever. The project offered 11 sessions at schools of Itapira, and distributed 2,750 educational playbooks to 6-10 year-old students.

    • Projetos Sociais

      In another initiative evidencing its interest and attention towards the communities from Itapira, Cristália donated computers to the Municipal Education Department. Eighty one computers were delivered, benefitting 725 students aged 6-10. In addition, municipal preschools and children's education centers could implement "Sonho Grande" and "Avisa-lá" projects, which benefitted 0-5 year-old children for having delivered training and knowledge sharing among technicians of the Education Department.
      The donation package also included two projectors and two printers.

    • Projetos Sociais

      Itapira Sports Department organized the 38th Workers' Games, which was attended by five companies established in the city.
      With the purpose of investing in sports activities, stronger community interaction, and encouragement to sports practicing and improved quality of life, Cristália actively participated of the event, and won the 1st place in the final ranking, being the champion of the games for the fourth time.

    • Projetos Sociais

      Cristália sponsored the theater play Amores Urbanos. Starred by renowned actors including Helena Ranaldi, Juan Alba, Clovis Torres, and Daíse Amaral, who played roles telling three stories about love and affective relationship weaknesses of today's world, within the context of technology.

    • Projetos Sociais

      Cristália presented the theater play Visiting Mr. Green. This is a comedy-drama play telling the story of the relationship between Mr. Green – an old and lonely orthodox Jewish – and Ross Gardner, a young executive.
      The play – starred in Brazil by Ricardo Gelli and Sérgio Mamberti under Cássio Scapin's direction – has been adapted from the original play by the American writer Jeff Baron, and has been produced over 300 times across 37 countries, and translated into 22 different languages.

    • Projetos Sociais

      The charity concert took place in the city of Itapira (SP), and was attended by approximately 1,500 people. All the income from tickets sold has been donated to Santa Casa de Misericórdia of Itapira. The event is part of a campaign to support Santa Casa with the purpose of engaging Itapira's population with fund-raising activities to benefit the institution.

    • 2014
      Projetos Sociais

      This free-of-charge event to celebrate World Health Day took place in Itapira, and was attended by over 1,200 people. The event was sponsored by Cristália and supported by the Municipal Authority. Intending to strengthen social responsibility activities and encourage sports practicing, the event gathered employees and their families, and was open to the general population. In addition to the run and walk, booths were available for checking blood pressure, blood sugar levels, massages, toys for kids, and a performance by Transa-Samba group. During the event, food donations were collected to be donated to Santa Casa.

    • Projetos Sociais

      In 2014, Cristália sponsored – by using benefits provided by the Tax Incentive Law – a season of the play King Lear. Starred by a well-recognized Brazilian actor, Juca de Oliveira, the play is an adaptation of William Shakespeare's work, which tells the tragic story of a king who goes mad after being betrayed by two of his three daughters.
      In 2015, the play will be performed from June 5th to August 9th, at Teatro Eva Herz, in São Paulo.

    • Projetos Sociais

      A collaboration between Cristália and Itapira's ETEC resulted in the implementation of a Technical Pharmacy Course in the city. This free-of-charge course will be delivered within 18 months, and will be available as for the second half of 2014. That Cristália initiative focused to local community again evidences the company's commitment with Education and Social Responsibility.

    • Projetos Sociais

      The charity concert that gathered about 1,300 people in Itapira and sponsored by Cristália counted on the distinguished presences of Jorge Aragão and Banda Lira Itapirense. The entire revenue of the concert was donated to Santa Casa de Misericórdia. The event was another proof of Cristália's commitment with the communities around it.

    • Projetos Sociais

      Itapira's Municipal Department of Sports sponsored the 37th Workers' Games. The event was attended by 6 companies established in the city. Cristália won the 2nd place in the final ranking, only behind the champion company, Penha S/A. Approximately 120 colleagues represented the company in the 27 modalities available. That's Cristália investing in stronger local sports, improved community interaction, and better quality of life!

    • 2013
      Projetos Sociais

      About 200 children and teenagers from Itapira were present at the second "Sports & Health Saturday". The event took place at José Bonifácio Coutinho Nogueira park, and over 400 children and teenagers from Itapira submitted their registrations to the following modalities: Soccer, Futsal, Volleyball, and Basketball. Implemented in 2012, this program was sponsored by Cristália, which, once again, showed its commitment with Health, Leisure, as well as Social Responsibility.

    • Projetos Sociais

      Itapira's Municipal Department of Sports sponsored the 36th Workers' Games. The event was attended by 11 companies established in the city. Cristália won the 2nd place in the final ranking, only behind the champion company, Penha S/A. Approximately 120 colleagues represented the company in the 26 modalities available. Cristália thereby evidences its commitment with communities and with Social Responsibility.

    • Projetos Sociais

      Because of its donation of about 230 kg of food in the opening ceremony, which happened at Ibirapuera Park, in São Paulo, Cristália was recognized as the "Solidary Company" of the event. The total amount offered by the attendees was donated to charity organizations. Over 80 people, including colleagues and their families, represented the company, making Cristália the largest group to be present in the event.

    • Projetos Sociais

      For being one of the major Biotechnology conglomerates of local Pharmaceutical industry, Cristália has been selected by SENAI-SP (National Industrial Education Services) as a reference for designing its Biotechnology course, delivered within a two-year period. The purpose of the program is to provide technical education in Biotechnology to support research, development, and innovation in order to meet the demand driven by bioindustry, a fast-growing area because of heavy government and private sector investments. Therefore, for its research investments policies and for having its own Biotechnology plant, Cristália plays a key role in supporting the creation of such course.

    • Projetos Sociais

      In another initiative focused to social responsibility and commitment with society, Cristália made available to Itapira's population the theater play "Planeta Água". Sponsored by the company and supported by Federal and municipal governments, the play was performed 36 times at Juca Mulato Park. The activity was attended by about 6,000 children aged 6-12 years, elementary school students from public and private schools of the city. Performed within approximately 90 minutes, "Planeta Água" warns about the need to carefully dispose all waste, and other daily practices to preserve environment.

    • Projetos Sociais

      The company sponsored Karate project – Inclusion through sports, an initiative targeting to enable social inclusion through sports practicing. The initiative is designed for intellectually disabled children and teenagers living in São Paulo and ABC region.

    • Projetos Sociais

      The House of Arts Project has been supporting and developing cultural activities with the purpose of providing artistic and socio-cultural development since 2007. It is available to the general community as a free-of-charge activity, and offers music introduction classes in wind instruments, percussion, strings, and piano for children. In addition to music classes for approximately 270 students, concerts and recitals programs are available throughout the year.

    • Projetos Sociais

      A sports event celebrating World Health Day with the purpose of getting population close together, encouraging sports practicing, and valuing quality of life. The event is freely available to the general population, with food collection to be donated to charity organizations in the city.

    • Projetos Sociais

      Cultural sponsorship for concerts of one of the most renowned orchestras in São Paulo city, conducted by the well-recognized Conductor João Carlos Martins, at Room São Paulo.

    • Projetos Sociais

      A socio-environmental project discussing environment preservation, with the purpose of educate and raise children and adults' awareness. The project consists of producing educational guidebooks and performing theater plays at public schools of Itapira.

    • Projetos Sociais

      Banda Lira was formed in April 10th, 1909. Since its first days, the Band provides services to communities of Itapira and surroundings, and keeps its traditions, directly impacting local cultural environment. Quality- ad music excellence-oriented, Banda Lira Itapirense is based on democratizing access and enabling access to cultural assets, as well as on the fruition and reflection of musical culture and its diverse creation, construction, and contextualization forms, driven by the pursuit for new critical knowledge for improved human, social, and artistic relationships.

    • 2012
      Projetos Sociais

      The Arts & Education House's efforts are focused to human, social, educational, artistic, and cultural development of children, teenagers and young adults aged 2-24 years, as well as to the community as a whole.

    • Projetos Sociais

      In October 2012, Cristália sponsored a concert with Fundo de Quintal and Social Samba Fino to celebrate Itapira's anniversary. The event was available to the general population, and food donations were collected to be given to local charities.

    • Projetos Sociais

      Bus adapted to allow puppet shows addressing arts and education. A play focused to teenagers (11-15 years old) from public schools in the countryside of São Paulo state, raising questions about prejudice, offenses, and moral & physical violence, which are unfortunately present in the lives of younger individuals.

    • Projetos Sociais

      The House of Arts Project has been supporting and developing cultural activities with the purpose of providing artistic and socio-cultural development since 2007. It is available to the general community as a free-of-charge activity, and offers music introduction classes in wind instruments, percussion, strings, and piano for children. In addition to music classes for approximately 270 students, concerts and recitals programs are available throughout the year.

    • Projetos Sociais

      A social project addressed to 300 young individuals aged 11-17 years living in social vulnerability situation, but also extended to other young citizens. It supports extensive integration and social inclusion, without any social, political, or religious position discrimination. The project's modalities include: basketball, volleyball, futsal, and soccer.

    • Projetos Sociais

      While the world was simmering with the hustle and bustle of Easy Rider motorcycles, with the hectic pace of Elvis Presley, with Beatnik poets, with the counterculture boom, a boy from Bahia was giving birth to Brazilian Rock music. He seemed like a runaway flying saucer that abducted the hearts and souls of thousands of fans. Raul Seixas, a man behind the myth. The screenplay unveils - through rare archived images, family gatherings, talks with artists, producers, and friends – the life of that legendary rock star. Raul Seixas died young because he lived his life intensively. Rock'n roll, free love, Alternative Society, drug abuse, black magic, military dictatorship, women, and daughters. A man who wanted to make a living from his work, and yet died because of it. The beginning, middle, and end get mixed up, because the story is not over yet.

    • Projetos Sociais

      Sports sponsorship for commemorative runs in São Paulo city, in 2012. The first one is designed to celebrate São Paulo's anniversary on 01/25/12 at Ibirapuera Park, the second to celebrate the Independence of Brazil on 7/9/12 at Independence Park, Ipiranga, and the third one to celebrate Santos Dumont's anniversary, during the 'Wing Week', on 10/12/12, at the Airforce Park – Pama, in Santana. The purpose of this initiative is to encourage sports practicing and improved quality of life.

    • Projetos Sociais

      The play is plotted during a session with the psychiatrist Ernesto Kovacs, whose patient is Lúcia Espinosa, a woman with split personality, who gets involved with her shrink over time.

    • Projetos Sociais

      A classic play by William Shakespeare. It tells the story of the Duke of Glucester Richard, and how he ended by being crowned as England king. Performed by Caco Ciocler.

    • Projetos Sociais

      Based on the text by Guimarães Rosa, the concept behind the place is play is based on “Art as an agent to society’s reflection and as a catalyst for change”, through an adaptation of the short story "Esses Lopes".

    • 2011
      Projetos Sociais

      Tempo de Viver is performed as a two-act play: the monologue Sonhos de Nina, written by the actor and director Hugo Lage, and the role playing Adam & Eve, written by Kely Nascimento. The purpose of the play is to discuss, in a humanized and good-humored way, the importance of organ donation. The play is performed by Janssen Hugo Lage and Kely Nascimento, widow of the actor Norton Nascimento.

    • Projetos Sociais

      Exclusive sponsor of Milton Mascimento concert for Paulista Congress of Plastic Surgery. During the event, Cristália promoted its new portfolio – Breast Implants – and announced to Brazilian market that the company will be the exclusive representative for English-based Nagor brand of prostheses.

    • Projetos Sociais

      A comedy about a men’s world. The characters represent male stereotypes commonly found in today’s world: a married man, a divorced man, and a cheater. Friends since school days, each one of them has made their own choices and molded their own personalities in a different manner throughout life.

    • Projetos Sociais

      A MPB concert with the singer Toquinho and Symphonic Orchestra, at RED Eventos. This concert was designed to celebrate Itapira’s anniversary and Physicians Day, and had a social character, with food donation and revenues allocated to a charity organization.

    • Projetos Sociais

      A play including songs and games for culturally underprivileged children. Sessions were intended to celebrate Children’s Day, in October, and occurred in Itapira (SP), São Paulo, and Diadema. The institutions benefitted by the initiative include: João Maria Stevanatto Technical School, in Itapira; Associação Civil Anima, in São Paulo, and Diadema City Sports School.

    • Projetos Sociais

      PSponsorship for the 4th season of Jazz Sinfônica at Auditório Ibirapuera. There were 16 concerts in 08 different shows through the year. A unique orchestra by formation, added by a big band, JAZZ SINFÔNICA gives a new shape to Brazilian orchestra. More attractive than many others, JAZZ SINFÔNICA surprises by the determination of its components to overcome structural and musical challenges.

    • Projetos Sociais

      Production of a book and a DVD for a historical recollection of the city of Itapira. A pioneer project in town, the “1st Mr. Jácomo Mandato Exhibition of Historical Research” is aimed to encourage documental research for valuing the historical heritage of the city. The project involves public schools and addresses two categories of participants: junior high and high school students.

    • Projetos Sociais

      Sports sponsorship for social inclusion to Taekwondo Kids project, in the city of Diadema. The initiative serves 51 children, 48 of which living with Intellectual Disabilities, aged from 4 to 10 years, and living in Diadema and surroundings.

    • 2010
      Projetos Sociais

      One of the funniest and most irreverent Broadway musicals performed at Teatro Bradesco in São Paulo, in an adapted version by Miguel Falabella. The plot is the city of Baltimore, in 1962, and Tracy Turnblad - a big girl with a big hair and an even bigger heart who has two passions in life: dancing and the Corny Collins Show, a musical TV show that was the “flavor of the month”.

      Despite being a little chubby for local standards, she proves her talent and earns a fixed spot as a dancer in the show. Tracy becomes a celebrity overnight. The audience gets promptly connected to her, and this could threat the supremacy of Amber Von Tussle, the star and daughter of the producer of the show. Their rivalry gets even worse when they decide to compete for the love of the same boy.

    • Projetos Sociais

      Cultural support for the hilarious Maitena’s production, adapted by Andrea Maltarolli. Cellulitis, marriage, diet, clearances, guilty, shoes, men. The discussed topics are the same, but the text adapted by Andrea Maltarolli, keeps Argentinean cartoonist Maitena’s smart and sharp humour. And that, as well as the band (composed by three women), is the main reason why the play “Mulheres Alteradas” is worth seeing.

    • Projetos Sociais

      Cultural support involving both internal and external audiences in an exciting musical. The combination of contemporary sound with a classic text was strongly appreciated by American reviewers, having won eight Tony Awards, including best musical, best text, best lyrics, and best songs. Barely two years after its premiere on Broadway (2006), Charles Möeller and Claudio Botelho put their own view to the musical in its Brazilian version.

    • Projetos Sociais

      The campaign “The Great Little Ones Who Make Art”, developed by Cristália to celebrate children’s month, engaged a large number of colleagues and their children.
      Tickets to one of the plays available in October at Teatro Folha, in São Paulo, and at Teatro Shopping Dom Pedro, in Campinas, were drawn.
      The plays Snow White and the 7 Dwarfs, Os Saltimbancos, and O Cavalinho Azul were available during the campaign period.

    • Projetos Sociais

      Cristália sponsored two evening sessions of the show “A Night in New York to the Sound of Frank Sinatra”, with Jazz Big Band, at Red Eventos, in Jaguariúna. The first session, on 10/22, celebrated the 190th anniversary of Itapira and was attended by residents and company colleagues. The revenues from the second session, on 10/23, were donated to Hospital Boldrini’s Children Center, from Campinas.
      The orchestra is conducted by Nilson Zago and Mário Tirolli and is composed by 22 musicians. Playing original arrangements, the big band presented several Frank Sinatra’s hits. The show “Sinatra- The Man and His Music” is very well recognized by the public. The show is a musical celebration of Sinatra’s life and work. Sinatra is claimed to be the best voice of 20th century.

    • Projetos Sociais

      During the second half of 2010, Cristália sponsored eight artistic performances by Pasárgada group at a number of Institutes from Hospital das Clínicas. This initiative is part of HC 66th anniversary celebrations. The initiative “Rabiola de Pipa Scenic Circuit”, through the show "As Far as Wind Takes Me", discusses topics like environment, recycling, conscious consumption, importance of electricity and natural resources, in addition to valuing friendship and family values.

    • Projetos Sociais

      Tempo de Viver is performed as a two-act play: the monologue Sonhos de Nina, written by the actor and director Hugo Lage, and the role playing Adam & Eve, written by Kely Nascimento. The purpose of the play is to discuss, in a humanized and good-humored way, the importance of organ donation. The play is performed by Janssen Hugo Lage and Kely Nascimento, widow of the actor Norton Nascimento. Norton was one of the greatest advocates and leading figures of Organ Donation campaigns in Brazil. In 2003, we was submitted to a heart transplant, but died in 2007.

    • Projetos Sociais

      In tribute to the musician, singer, and song writer Simonal, “Baile do Simonal” will perform the songs that rocked the country in the 1960’s and 1970’s. The show is produced and performed by Max de Castro and Wilson Simoninha, both sons of Simonal’s. Cristália is the sponsor of the tour across the countryside of São Paulo state.

    • Projetos Sociais

      Cristália collaborated to ECP by means of a co-sponsoring project and the Sports Incentive Law for Preparing Athletes for 2011 Pan-American Games, and 2012 Olympic Games.

    • Projetos Sociais

      Cristália sponsored the 4th Sindusfarma Open Games. The initiative is aimed to encourage sports practice, enabling improved quality of life and experiences exchange among colleagues. MAM – São Paulo Museum of Modern Arts
      Cristália was a sponsor of the 2010/2011 Annual Activities Plan executed by MAM. The collaboration targets to support the Museum in its activities, and enables employees, Cristália colleagues and their dependants to have easier access to national and international culture.

    • 2009
      Projetos Sociais

      Using plasticized brains, videos, simulations, panels, and interactive elements, this exhibit intends to explain, in a simple way, how this organ works. Neurons and neurotransmitters function, the universe of the unconscious and dreams, psychiatric and neurological disorders, and how memory is built are some of the topics addressed in the eight segments of the exhibit.

    • Projetos Sociais

      Written in 1994, “As Traças da Paixão” plays with truths and lies in a tragic comedy of popular appeal that leads to reflections about conflicting feelings that we have throughout life: love, hate, fellowship, loneliness, i.e., the “moths of passion” that feed and eat us.
      In a sharp Brazilian up-to-date language, with the right pinches of sarcastic humor, the play combines popular appeal and historical quotes (Princess Anastasia, heir of Russian tsars) and theatrical quotes (Plínio Marcos, Nelson Rodrigues, Tchekhov, Sófocles).

    • Projetos Sociais

      A delightful musical comedy telling the story of a tempestuous relationship between the famous composer Vernon Gersch and the talented songwriter Sônia Walsk. Living in totally different contexts, their meeting is promoted by their record labels when they realize they could be a perfect match. Thus, as music flows well between them, they get closer and closer, falling in love with each other, and sailing on a sea of disagreements.